The most successful Super Patch leader in the Czech Republic joins hajoona – a powerful boost for international expansion. A real milestone for the European network marketing scene: Vratislav Tyl, one of the most renowned direct sales professionals in Eastern Europe, joins hajoona GmbH in Heidelberg. After more than 30 years of experience in network marketing – most recently as a top leader and number one in the Czech Republic at Super Patch – Tyl has made a conscious decision to move to hajoona. This move underlines the Heidelberg-based success story’s commitment to sustainable growth, internationalisation and leadership quality.
A change with impact
Vratislav Tyl is regarded as a visionary, a doer and a leader with international appeal. He has already led several thousand team partners to success, brings with him a deep understanding of the market and acts with an uncompromising commitment to impact and integrity. The holistic mix of preventative products, a clear and fair compensation plan and the company’s long-term vision were particularly decisive factors in his move to hajoona. „What convinced me was the simplicity of the product concept. It helps people lead healthy lives in an uncomplicated way – and because the products really appeal to everyone, I can achieve an incredible reach with them,“ explains Tyl.
He sees himself as a creator at hajoona: ‘My vision is clear: I will make hajoona the No. 1 in health & beauty in network marketing. It’s not a question of if – but only when.’
Team building with vision
Vratislav Tyl has set himself ambitious goals for the near future: he wants to build a strong team at hajoona in the Czech Republic, Slovakia and other Eastern European countries – with the clear aim of establishing himself as the top leader for Eastern Europe within the hajoona structure. ‘Eastern Europe is often underestimated as a market – but we know how to build real momentum. I have been in the industry since 30 years, I know everyone and have a huge network. Now is exactly the right moment to get started at hajoona and help shape this market from the very beginning – on an equal footing, right at the forefront.’
In the first few days after joining, Tyl registered numerous new hajoona partners and immediately achieved the rank of Platinum Manager on the hajoona career ladder – a strong start. His focus is on sustainable business development, international expansion and training new managers. „I want to help people have the freedom to choose how they want to live their lives. Health – not only physical, but also financial. I see myself as a freedom builder.“
A first highlight is just around the corner: his team’s participation in the NextGen Longevity Summit on 20 September 2025 in Darmstadt. There, Vratislav Tyl will introduce himself and his new partners to the hajoona community – as a clear commitment to his role at hajoona and to the company’s internationalisation strategy.
Trust that connects
A decisive factor in Tyl’s decision was his collaboration with hajoona co-founder, partner and sales manager Andrej Uschakow. „Andrej is an honest person with whom I already have a deep friendship. What he says is done – he proved that to me impressively in the first few days. Within a very short time, for example, I had a complete Czech translation of all the working materials.‘ In addition, according to Tyl, Andrej Uschakow not only showed him the products, but ’brought quality into my life – and the vision of a better quality of life.“
A new chapter for hajoona – and for Europe
With the hajoona Management Board consisting of Managing Director and shareholder Daniela Lipgens and co-founder, shareholder and Sales Director Andrej Uschakow and Estera Uschakow at the helm, hajoona stands for a modern, value-based approach to direct sales – with evidence-based products, a strong community and clear brand management. ‘We are delighted to welcome Vratislav to our hajoona family,’ says Daniela Lipgens. ‘His expertise, energy and international perspective make him a real beacon in our management team.’
Vratislav Tyl is determined to make his contribution – not only in the Czech Republic, but across national borders: ‘I want to be there from the start in every country that hajoona opens – and become number one. And I will accelerate the expansion of this company.’
