PM-International targets sales of $5 billion by 2027

PM-International is the world’s fastest-growing network marketing company and is targeting a revenue of five billion US dollars by 2027. This would put the company founded by Rolf Sorg in third place among traditional network marketing companies in the global revenue rankings. Direct Selling Magazine conducted the „PM Revenue Check“ and calculated how realistic Rolf Sorg’s vision is and what revenue increases are required.

Sales increase from 632 million to three billion US dollars

Between 2017 and 2023, the company increased its group-wide retail revenue from $632 million to $3 billion. Cumulative revenue during this period amounted to an impressive $12.216 billion. Through continuous investments in new markets, infrastructure, research, and digitalization, PM-International has laid a solid foundation to launch its next phase of growth.

Cumulative sales growth PM-International from 2017 to 2024

Average growth rate at 29.64 percent

With a double-digit compound annual growth rate (CAGR) of 29.64% from 2017 until 2023, the company has built significant momentum within the industry over the past six years that is unparalleled. Even with a lower sales growth rate, the Speyer-based company could overtake Amway’s current No. 1 position as market leader in the next decade (10 years).

Expansion in the USA and Latin America

A key aspect of PM-International’s growth and expansion strategy is its new positioning in the USA, from where it will supply the entire American continent, including South and Latin America. With a $22 million investment in a new headquarters, the company is strengthening its market position in this strategically important region, which accounts for 37.35 percent of all direct sales worldwide, according to the WFDSA. 

The new headquarters in Florida will serve as both an administrative and fulfillment center and will initially occupy 4,650 square meters. An expansion to a total of 17,500 square meters is planned in subsequent phases to meet growing demand. According to the WFDSA, the revenue of all direct-selling companies in the USA, Canada, and the South and Central American markets (Americas) alone amounted to approximately $62.63 billion in 2023.

The US location is expected to serve markets with an expected turnover of over 1 billion US dollars in the future.

Rolf Sorg, CEO and Founder of PM-International, said: „We are excited to strengthen our presence in the Americas. This investment not only reflects our commitment to direct sales and expansion in key markets, but also ensures we can provide our distribution partners with first-class support as we work toward our goal of reaching $5 billion in annual sales by 2027.“

Europe and Asia as further growth markets

In addition to its activities in America, PM-International continues its expansion in Europe and Asia, further expanding its global presence with new locations in Kazakhstan, Romania, Hungary, Vietnam, and China. The Asian markets, in particular, offer significant growth potential. PM-International also plans to enter the Colombian and Peruvian markets to further strengthen its position in Latin America. In summary, PM-International sales partners can operate in the world’s most important markets and leverage an existing infrastructure for business development. 

Long-term investments and PM Labs

PM-International relies on long-term investments totaling over $80 million worldwide. These investments are being channeled into infrastructure, digital transformation, and channel partner support, laying the foundation for sustainable growth and a strong market presence.

Another milestone in the expansion strategy is the launch of PM Labs, a dedicated laboratory in the Americas, to ensure the highest quality standards are maintained during product development and that all manufactured products are rigorously tested. With PM Labs, PM-International underscores its commitment to future innovation and quality assurance, which is crucial for further expanding its market position.

Revenue forecast & analysis of PM’s revenue target of five billion US dollars by 2027

PM-International’s stated goal is to achieve revenue of five billion US dollars by 2027, which is more than realistic based on previous growth rates. This would require annual growth of 15.44% over the next three years, which would be significantly below the current growth rate of 29.64%.

Growth analysis PM (2025–2027)

This analysis shows that PM-International needs a consistent annual increase of $502 million to $699 million (approximately 15.44 %)  to reach its $5 billion revenue target. Sales Forecast: Direct Selling Magazine

Realistic sales target

Growth momentum to date: With an average growth rate of 26.36% over the past years from 2017 to 2024, the company has underscored its ability to increase sales every year through strategic management approaches. The growth rate of 15.44% required for the coming years is significantly more moderate, making target achievement more than realistic. Furthermore, future additional sales of $1 billion are expected in the Americas region alone (North America, South America, and Central America).

All of these predictions are underlined by the latest business developments in February 2025: 32% increase in retail revenue of the PM-International Group compared to the previous year. This development further cements the ambition to reach the goal of five billion USD in sales by 2027.