Prague, 25 November 2025 – With a packed meeting room and over 100 participants, hajoona celebrated its Grand Opening in Prague last weekend – a milestone for the international expansion of the Heidelberg-based direct selling company.
The focus of the day was on Vratislav Tyl, who, as the first hajoona Diamond Manager in Eastern Europe and top leader, is building a rapidly growing team in the Czech Republic and beyond. He was joined by his sponsor Andreas Moser, hajoona co-founder and head of sales Andrej Uschakow, and Estera Uschakow, both of whom are also members of the hajoona Management Board. They travelled from Germany especially for the event and fuelled the dynamics and philosophy of hajoona: Health – Freedom – Growth as a living vision.
The event marked the official launch of the Eastern European market – with a clear plan for the coming months and years. ‘Now is exactly the right time to become part of this movement,’ said Vratislav Tyl. More leadership structures are already emerging today that will drive sustainable growth in the region.
With passion, community and a scalable system, hajoona is sending a strong signal: the success story continues internationally.






























