On February 15, 2026, the founders, management teams, and distribution partners of Zinzino AB (ZZ B) and IT Works! convened for their first joint mega-event in Dallas, Texas. Just three weeks after the $30 million acquisition, Mark Pentecost and Ørjan Sæle unveiled their shared vision, “Beyond a Billion,” firing the starting gun on one of the most ambitious growth strategies in the history of direct selling. With this move, Zinzino has turned the page on its next chapter—and set course for a billion-dollar future.
Dallas as the Stage for a New Beginning
What unfolded over the weekend of February 15, 2026, in Dallas was far more than a corporate event. The first joint mega-event of Zinzino and IT Works! generated a momentum that had already been palpable in the weeks prior—and culminated in an atmosphere that exceeded all expectations.
Mark Pentecost, founder and chairman of IT Works!, captured the moment in his own words: “This weekend, the IT Works! and Zinzino families came together in one room for the very first time—and you could feel it. Unity. Energy. Possibility.” Pentecost continued: “When I look back, no group of leaders has changed lives the way this one has. And now, alongside Zinzino, we’re stepping onto new mountaintops. Higher vision. Broader reach. Even greater impact.”
The symbolic image of the two founders sharing a stage did not merely convey a sense of departure—it crystallized their shared objective: one billion in revenue within the next four years. Across the United States, numerous distribution partners interpreted the event as the dawn of a new era, rallying behind the joint mission under the banner of “Beyond a Billion.”
“Beyond a Billion” – The Strategy Behind the Vision
“Beyond a Billion” is the long-term growth blueprint of the Scandinavian network marketing company Zinzino, headquartered in Gothenburg, Sweden. The strategy pursues several core objectives: within the next three to four years, Zinzino’s revenue is to surpass the one-billion mark. Additionally, the company aims to build a customer base of 20 million by 2035.
At its core lies the concept of “test, don’t guess”: Zinzino employs proprietary BalanceTests—dried blood spot tests that measure fatty acid levels (Omega-6:3)—to deliver personalized nutritional supplements such as BalanceOil+. Test-based nutrition at the cellular level, a technology-first approach, and targeted acquisitions form the pillars of this expansion strategy. The integration of IT Works! is expected to propel this billion-dollar objective with considerable momentum.
A Power-Fusion Rather Than a Conventional Acquisition
The combination of Zinzino and IT Works! bears the hallmarks of a power-fusion rather than a conventional acquisition. Two deeply rooted corporate cultures converge and complement each other in remarkable fashion: while Zinzino stands for a science-driven approach and a presence spanning more than 100 markets, IT Works! contributes an extraordinarily loyal distribution partner community that has grown over 25 years and produced numerous “network millionaires.”
Pentecost underscored this on January 28, 2026: “Zinzino brings a global reach and a science-backed approach that perfectly complements our own strengths. Together, we’re not just merging companies. We’re multiplying our impact, expanding our vision, and setting the stage for something massive.” This assessment makes clear that both sides regard the transaction as a strategic partnership on equal footing.
For Zinzino, the fusion represents a pivotal step toward making waves in the North American market—one of the most lucrative arenas in direct selling. With IT Works!, the Swedish company gains not only an established distribution network but also a community with a distinctive identity and deep emotional ties.
Mark Pentecost – From Math Teacher to Island Owner
The story of Mark Pentecost reads like the quintessential American Dream. The former high school math teacher and basketball coach from Michigan founded IT Works! in 2001 together with his wife Cindy—originally with the modest goal of earning an extra $500 a month. The company launched with a single product, the “Skinny Wrap,” a body-contouring applicator, and grew over two decades into an enterprise with annual revenues of up to $750 million and more than 100,000 active distribution partners across over 20 countries, according to the company.
In 2015, Pentecost acquired the 104-acre Little Bokeelia Island off the west coast of Florida for $14.5 million—a private island featuring a 1920s Spanish-style villa, tennis court, pool, and sandy beaches. The island, where dry cell battery inventor Charles Burgess once hosted luminaries such as Thomas Edison, serves Pentecost primarily as a retreat for family, employees, and distribution partners. The family also operates a 10,000-acre ranch in Myakka City, Florida.
Yet according to Pentecost, personal wealth is not the driving force. The 67-year-old was diagnosed with multiple myeloma—a rare form of blood cancer—in 2016. Motivated by that personal experience, he donated $10 million to the Moffitt Cancer Center in Tampa, Florida, to establish the Pentecost Family Myeloma Research Center. The family further channels its philanthropic efforts through the IT Works! Gives Back Foundation and the Pentecost Foundation across six areas: pediatric cancer research, international crisis response, combating human trafficking, humanitarian aid, veteran support, and community projects. The Pentecost Foundation also funded the construction of the Pentecost Practice Facility at Michigan State University—a training center for the university’s basketball teams that reflects Pentecost’s lifelong passion for the sport.
On the day the agreement was signed, January 26, 2026, Pentecost stated: “This is my legacy. I have never been more fired up.” His goal, he said, is to provide distribution partners with a secure and forward-looking opportunity—and that very vision is what drew him to the partnership with Zinzino.
IT Works! — A Cult Brand With a Storied History
IT Works! ranks among those direct selling companies that enjoy near-legendary status within the industry. Headquartered in Palmetto, Florida, the company earned multiple Top 100 recognitions. For five consecutive years it appeared on the Inc. 500 and Inc. 5000 lists of the fastest-growing private companies in America. In 2016, DSN Magazine additionally ranked IT Works! among the 20 fastest-growing direct selling companies in North America.
Since February 2023, Kindsey Pentecost, the founder’s daughter, has served as CEO. Mark Pentecost continues in his role as chairman of the board. The product portfolio spans the health and beauty categories—from energy and nutrition to weight management and skincare. The acquisition by Zinzino now grants IT Works! access to scientifically validated, test-based products and a global infrastructure, while Zinzino in turn benefits from the established North American market presence and an engaged community.
Transaction Details
Zinzino closed the acquisition on January 26, 2026. The transaction was structured as an all-share deal and represents the largest single acquisition in the Swedish company’s corporate history.
Parameter | Details |
Purchase Price (Fixed) | $30 million |
Payment Structure | 100% share swap (Zinzino B-shares) |
Share Issuance | 1,843,840 B-shares |
Subscription Price per B-Share | SEK 145.62 (VWAP 2 trading days prior to close) |
Earn-Out (5 Years) | Estimated $4 million |
Projected Additional Revenue 2026 | Over $60 million |
Dilution (Share Count) | Approximately 4.83% |
Dilution (Voting Rights) | Approximately 2.24% |
New Total Share Count | 38,163,380 (5,113,392 A + 33,049,988 B) |
New Share Capital | SEK 3,816,338 (previously: SEK 3,631,954) |
Source: Zinzino AB press release, January 26, 2026
Through the merger, Zinzino acquired the operational assets of the U.S. business, including inventory, distributor and customer agreements, and intellectual property rights. In addition, 100 percent of the shares in IT Works! Marketing International UC, an Irish unlimited company, along with its wholly owned subsidiaries, was transferred to Zinzino.
Strategic Outlook: The Next Chapter
Zinzino projects that the integration of IT Works! will generate additional revenues exceeding $60 million in 2026. The combined entity is expected to achieve growth through the synergies of
